Upcoming China trade fairs →

Business delegations to China · Designed in Shanghai

See China's industries from the inside.

Executive learning journeys, market-entry immersions, trade-fair programs and supplier audits — designed around the decision you need to make, and delivered end-to-end by a bilingual team in Shanghai.

10+ yearsrunning executive study tours
4 programsfrom 2-day fair visits to 7-day immersions
End-to-enddesign, access, interpreters and logistics
EN · 中文 · RUworking languages of our team

Four programs

Pick the outcome. We build the trip backwards from it.

Each program comes with a sample itinerary and clear deliverables — so the person who signs off knows exactly what they are buying.

4–7 days

Executive Learning Journey

Leadership and EMBA modules that build China fluency, with learning outcomes your organisation can report on.

For
L&D, Global Mobility, HRBPs, business-school alumni offices
You leave with
Defined learning outcomes, invoices and compliance paperwork for your procurement process
Design a learning journey →
5–7 days

China Market Immersion

Meet the right people — competitors, partners, founders and policy experts — before a market-entry or board decision.

For
Strategy, market-entry and innovation heads; board offices
You leave with
Closed-door expert sessions, a curated meeting list, and an Insight Report
See a sample 7-day program →
2–3 daysFastest to organise

Trade Fair + Factory Combo

Add pre-screened supplier meetings and 1–2 factory visits around Canton Fair, CIIE or your sector's show.

For
Purchasing & BD teams, association program directors
You leave with
Supplier meetings booked before you land, and factory visits fitted to the show dates
See the fair calendar →
3–5 days

Supplier Visit & Audit Trip

See the real shop floor and real capacity before you sign, move a production line, or invest.

For
Procurement directors, SQE / QA leads, PE due-diligence teams
You leave with
Factory audit notes, a supplier shortlist, and negotiation support on site
Plan an audit trip →

Who we serve

Different buyers need different proof. Here is what we deliver for each.

Corporate L&D and Global Mobility

Defined learning outcomes, invoices and compliance documents your finance team can process, and duty-of-care planning with insurance and a named on-site lead.

Procurement and supply-chain leaders

Real workshops, real capacity, and the on-site judgement you need to build a supplier shortlist.

Chambers and industry associations

A program members want to join, an itinerary that does not change at the last minute, and a story you can promote. How we co-brand →

Business schools and EMBA offices

Academic depth, company visits matched to the course theme, and content your faculty will sign off on.

Consultancies and private equity

Confidentiality under NDA, fast turnaround, and first-hand information you can verify.

Overseas Chinese and Southeast Asian family businesses

Mandarin-first delivery, introductions to local governments and industrial parks, and next-generation succession programs.

Why Beyondway

We have spent a decade doing this in the other direction.

For more than ten years, Beyondway has taken Chinese CEOs and EMBA cohorts to study business in Russia, Turkey, the United States, Europe and Southeast Asia. Now we open the same kind of doors in China — with the same eight building blocks behind every program.

Program design

Needs interview, route planning, timing around production and fair calendars.

Site access

Companies, industrial parks, labs and production floors — access and hosting arranged.

Closed-door sessions

60–90 minute deep dives with industry experts and senior executives.

On-site delivery

Bilingual program manager, vehicles, interpreters and wireless headsets.

Briefing Book

Before you fly: background, glossary and a question list for every visit.

Insight Report

After you return: findings, supplier shortlist and a debrief session.

Logistics

Invitation letters, hotels, insurance, meals and airport transfers.

Add-ons

Factory audit reports, negotiation support, sample shipping and follow-up visits.

China trade fair calendar

Coming to a fair? Make the trip count.

Full calendar, by industry →

Updated twice a month · Dates from official organisers — please confirm before booking.

Where we take you

China's industry clusters, matched to your sector.

ShanghaiFinance, biotech, automotive, consumer brands
ShenzhenElectronics, hardware supply chain, drones, EVs
HangzhouE-commerce, digital platforms, AI, robotics
SuzhouAdvanced manufacturing, industrial parks
HefeiNew-energy vehicles, batteries, displays
Guangzhou & FoshanCanton Fair, appliances, furniture, consumer goods
Yiwu & NingboSmall-commodity sourcing, ports and logistics
BeijingPolicy briefings, AI, universities and think tanks

How we work

From first call to follow-up.

1

Briefing call

Your objectives, sector, group profile, dates and budget.

2

Program proposal

A draft itinerary and quote, built around your brief.

3

Briefing Book

Visits confirmed, visa letters, and a pre-departure pack for every delegate.

4

On the ground

Our bilingual program manager and interpreters travel with you, every day.

5

Insight Report

Findings, shortlist, debrief session and continued introductions.

Planning a China delegation?

Tell us about your group. Helen Jiang, our founder, or a program lead will reply within two working days with first ideas.

Office · Shanghai, China